Nalin Chuapetcharasopon – Meeple Mountain Board Game Reviews, Videos, Humor, and more Wed, 14 Oct 2020 14:34:02 +0000 en-US hourly 1 https://www.meeplemountain.com/wp-content/uploads/2018/06/cropped-logo_full-color_512x512-100x100.png Nalin Chuapetcharasopon – Meeple Mountain 32 32 Board Game Kickstarter Marketing 101 https://www.meeplemountain.com/articles/board-game-kickstarter-marketing-101/ https://www.meeplemountain.com/articles/board-game-kickstarter-marketing-101/#respond Wed, 14 Oct 2020 13:05:12 +0000 https://www.meeplemountain.com/?post_type=articles&p=25149 Launching a board game on Kickstarter is now like a rite of passage for new game designers with aspirations to build a publishing company. If you’re new to the process, where do you get started?

In this article, I’ll cover what you absolutely need to do in the pre-launch stage so that you’ll have raving fans ready to back your game when you launch on Kickstarter.

  • Marketing Starts Much Earlier Than You Think
  • Follow Kickstarter Successes To Find Clues
  • Know Your Audience Like The Back Of Your Hand
  • Create The Kickstarter Board Game Launch Sequence
  • Build Up Your Online Following
  • When Is A Campaign Ready To Launch?

Marketing Starts Much Earlier Than You Think

Many game designers want to wait until their game is “perfect” before they start marketing. Or they wait until they’re just about to launch to start marketing. Or they’re waiting for something written in the stars to tell them that it’s time. In reality, marketing starts much earlier than you think.

Below is a conversation I grabbed directly from my board game marketing group:

MEMBER
I'm not sure we're at the marketing stage yet as we won't be publishing until some time next year. Until then, just trying to get more people into our Facebook group, continuing to be involved in the…

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